Strategic Positioning Map is a visual tool for analyzing and understanding the competitive landscape, identifying differentiation...

Designed by Freepik The customer journey is the process that a customer goes through when they interact with a business, from the initial...

Designed by vectorjuice / Freepik Market positioning is the process of creating a unique image and identity for a product or service in...

Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs, characteristics, and...

Why you should Care About it? Strategy is a plan of action designed to achieve a long-term or overall goal or objective. In the context...