Sanat KumarMay 16, 20236 minMap Your Strategy Positioning Strategic Positioning Map is a visual tool for analyzing and understanding the competitive landscape, identifying differentiation...
Sanat KumarApr 30, 20237 minMapping customer journeyDesigned by Freepik The customer journey is the process that a customer goes through when they interact with a business, from the initial...
Sanat KumarApr 30, 202319 minMarket positioning - Do you have one?Designed by vectorjuice / Freepik Market positioning is the process of creating a unique image and identity for a product or service in...
Sanat KumarApr 30, 20235 minMarket Segmentation - Starting point of all your businessesMarket segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs, characteristics, and...
Sanat KumarApr 26, 20239 minKey Strategy Dimension - Quality of product and services Why you should Care About it? Strategy is a plan of action designed to achieve a long-term or overall goal or objective. In the context...